A passion for pop culture, a love for language and a tragically honed sense of humor (you have to take some to give some, right?).
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The Zoo S2

Key Art

Animal Planet’s The Zoo gives audiences an up-close-and-personal look at what goes on behind the scenes at the Bronx Zoo. For its second season, we were challenged to give the show a bold tone that would set it apart from other animal shows. We landed on this key art series, which pairs vibrant colors, unexpected animal imagery and tongue-in-cheek language. 

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Creative Direction: Beth Stewart / Art Direction + Design: Ava Finstuen / Copy: Molly Green