molly green writes
A passion for pop culture, a love for language and a tragically honed sense of humor (you have to take some to give some, right?).
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Global Tiger Day

Short-Form Videos

Global Tiger Day is a worldwide initiative to celebrate tigers and raise awareness for their conservation. As part of Discovery’s Project C.A.T., we created several short-form videos to help get the message out on social platforms. Both videos exceeded Animal Planet benchmarks, with Tigertorial generating more than 500,000 views in a single day.

 

Tigertorial

The State of Tigers

 

Creative Direction: Beth Stewart / Art Direction: Anand Ghalot / Design: Fernando Velez / Concept + Script: Molly Green / Editing: Chris Domkoski