molly green writes
A passion for pop culture, a love for language and a tragically honed sense of humor (you have to take some to give some, right?).
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Science Channel Rebrand

Science Channel is a fact-based TV network that offers a mix of pop-science shows like Outrageous Acts of Science and more iconic genres like space and engineering. Our team was tasked to rebrand Science Channel to fit more squarely within the Discovery brand umbrella, while maintaining its uniquely smart and current tone and attempting to reach a younger audience. 

Our approach was to amplify the existing cross-over between the two networks, while giving Science Channel a younger, cheekier tone. 

Pitch Sizzle

Brand Voice

An essential part of the Science Channel brand is its voice. This network understands learning isn’t just something you do in a lab or classroom. It’s about seeing the awesome in the everyday. It’s cool. Our goal was to create a personality that used the language of our viewers and amplify it – something distinct, smart and at times irreverent. 

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Reinventing Commercial Breaks

Fact: 84% of millennials don’t like traditional ads. We want our viewers to enjoy the breaks as much as the shows, and we thought our voice could make them stick around by blurring the lines between breaks and content. Enter the bump: bites of knowledge, relevant news, reimagined promos and even opportunities for branded entertainment. 

 
 

Creative Direction: James Gilbey and Linas Virbickas / Art Direction: Scott Ruhl / Design + Motion Graphics: Nathan Gamson / Copy: Molly Green / Editing: Jeff Franko