molly green writes
A passion for pop culture, a love for language and a tragically honed sense of humor (you have to take some to give some, right?).
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Dr. Pimple Popper

Digital Campaign

Introducing Dr. Sandra Lee – YouTube sensation and one of America’s top dermatologists specializing in oddly satisfying pops and extractions. Our challenge was to target Dr. Lee’s existing digital-only fanbase and entice them to watch the premiere of her new long-form series on TLC network. To do this, we tapped into the obsessable nature of her content, while tantalizing viewers with bigger and more extreme pops than they typically see on her social channels. Dr. Pimple Popper exceeded ratings goals and was TLC’s highest-rated series premiere since Here Comes Honey Boo Boo in 2013. 

Rich Media

Static & Native Ads

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Social

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Creative Direction: Dan Cavey / Art Direction: Allison Wolfe / Design: Annie Wong / Copy: Molly Green / Animation: Mike Baugh & Chris Domkoski