molly green writes
A passion for pop culture, a love for language and a tragically honed sense of humor (you have to take some to give some, right?).
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Puppy Bowl 2018

Puppy Bowl returned for its 14th year of cute paws with a great cause. This season's campaign was all about branding this beloved annual tradition as the pup culture phenomenon that it is. With over 3 million viewers, Puppy Bowl XIV was the highest-rated Puppy Bowl ever.

Puppy Bowl 2018 Calendar

Tinder x Pledgeling Partnership Campaign

As part of a joint partnership between Animal Planet, Tinder and Pledgeling, we created a set of Tinder "puppy profiles" that users encountered natively while in the app. Users were prompted to swipe right, which would deliver a text-to-donate message to their inbox. The campaign generated 2.5 million swipes and nearly $10,000 in donations to ASPCA. 

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Memes

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Creative Direction: Beth Stewart / Art Direction + Design: Kavin Chhoeut / Art Direction + Design: Ava Finstuen / Copy: Molly Green