Key Art, Digital & Social
The pop culture smash 90 Day Fiancé: Before the 90 Days returned for its second season with more stories of online love and real-life culture clash. The goal of this 360 campaign was to bring in viewers from the main franchise (90 Day Fiancé), as well as new viewers who enjoy the guilty pleasure genre. Before the 90 Days has no shortage of drama and awkward situations, which lends itself to a self-aware humor we highlighted throughout the campaign materials.
Digital
Social
Tinder
As part of the digital buy, we had 3 placements within the Tinder app – a static card, video card and branded profile series. From a copy perspective, I leaned into the online dating language native to that environment, while building off of the language being used elsewhere in the campaign.
Creative Direction: Dan Cavey / Art Direction + Design: Allison Wolfe / Art Direction + Design: Ammiel Mendoza / Copy: Molly Green / Animation: Mike Baugh & Chris Domkoski
